PRESENTING TO NON-SPECIALISTS
Training for Technical Managers and Specialists
"Make them understand and approve"
BACKGROUND: Participants are specialists who have had no significant training in presentation skills.
OBJECTIVE: To be able to make technical presentations to non-technicians, with a conceptual rather than detail-oriented focus. To define key messages and adapt them to different target-groups. To communicate in an interactive, interest-creating style, with effective visualization.
METHOD: One-two day intensive training session. “Learn-Do-Improve-Do again”: Interactive training with concise guidelines, short roleplays, concrete feedback and more practice. Max. 12 participants for one trainer.
PROGRAMME: Introduction: What is communication? What are the success factors?
Definition of expectations, objectives, process.
Targeted communication: analyzing your audience with the EMMA™ formula (Expectations – Mentality – Motivations – Awareness).
Practice: same presentation to different target groups.
Structured communication: attention-getting openings – main body structure – powerful conclusions.
Practice: structuring information, formulating openings and conclusions.
Visualisation: what works and what doesn’t – how to use PowerPoint, spreadsheets, charts, etc.
Practice: visualizing complex information.
Interactive communication: how not to be boring – how to ensure understanding – how to enhance your presentation style.
Practice: interactive presentations as final exercise.
PREPARATION: A brief questionnaire to all participants to establish their experience, needs and objectives.
IMPLEMENTATION All participants get checklists for their future presentations.
SUPPORT: They have three months of free remote consultation with their trainer on specific communication issues, by e-mail or phone.
LOCATION: Suitable conference facility of your choice, room layout and equipment to be coordinated with us.