PRESENTING TO NON-SPECIALISTS

Training for Technical Managers and Specialists

"Make them understand and approve"

BACKGROUND:               Participants are specialists who have had no significant training in presentation skills.

OBJECTIVE:                       To be able to make technical presentations to non-technicians, with a conceptual rather than detail-oriented focus. To define key messages and adapt them to different target-groups. To communicate in an interactive, interest-creating style, with effective visualization.

METHOD:                           One-two day intensive training session.  “Learn-Do-Improve-Do again”: Interactive training with concise guidelines, short roleplays, concrete feedback and more practice. Max. 12 participants for one trainer.

PROGRAMME:                  Introduction: What is communication? What are the success factors?

                                            Definition of expectations, objectives, process.

                                            Targeted communication: analyzing your audience with the EMMA™ formula (Expectations – Mentality – Motivations – Awareness).

                                            Practice: same presentation to different target groups.

                                            Structured communication: attention-getting openings – main body structure – powerful conclusions.

                                            Practice: structuring information, formulating openings and conclusions.

                                            Visualisation: what works and what doesn’t – how to use PowerPoint, spreadsheets, charts, etc.

                                            Practice: visualizing complex information.

                                            Interactive communication: how not to be boring – how to ensure understanding – how to enhance your presentation style.

                                            Practice: interactive presentations as final exercise.

PREPARATION:                  A brief questionnaire to all participants to establish their experience, needs and objectives.

IMPLEMENTATION            All participants get checklists for their future presentations.

SUPPORT:                           They have three months of free remote consultation with their trainer on specific communication issues, by e-mail or phone.