· Mindset and attitudes
· Knowledge and awareness
· Tools and techniques
· Skills and performance
TOOLS & TECHNIQUES
o The AOSTA™ communication planning tool:
· Analysis: of target group/person; of issues to be handled.
· Objective setting: targeted level of reaction and key “take home” messages.
· Strategy selection: degree of dialogue, openness and directness.
· Tactics & Tools: adaptation of media, settings, etc, to different target groups or stakeholders.
· Action plan: immediate, medium-term and long-term actions.
o The 4-stage idea-selling structure:
· Acquaintance and interest
· Proposal and agreement in principle
· Final agreement and commitment
· Implementation and follow-up
o Techniques for effective:
· Personal impact
WHEN AND WHERE
The sessions can be held at our premises, or at any premises of your choice.
The place and times can be directly agreed with the participant.